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September 21, 2019Cart

Business

by Fairfield County Business Journal
by FCBJ

Price Rite has ‘grand reopenings’ at three area stores

Representatives of Price Rite Marketplace at the Aug. 2 grand reopening of its store at 164 Boston Ave. in Bridgeport.

Price Rite Marketplace held “grand reopenings” on Aug. 2 at five Connecticut stores, including three in Fairfield County.

The events were held to tout the supermarket’s introduction of its redesigned store concept focused on deep discounts and fresh foods after a successful store rebrand at other Connecticut locations earlier this year. The updates at 164 Boston Ave. and 4425 Main St. in Bridgeport, and at 29 Main St. in Danbury, were first announced last spring.

The latest round of reopenings also included stores in Hamden and Torrington.

Price Rite will continue introducing the new look through October at locations in Massachusetts, Pennsylvania and New York; the rest of the rebrand rollout is planned for 2020.

Price Rite Marketplace operates 65 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.