The Stamford-based men’s activewear and lifestyle brand Rhone has embarked on a national retail tour to highlight its clothing and accessories line.
The company began the tour on Sunday with a pop-up store in New York City and will continue with a 192-square-foot mobile space dubbed Walden House. The tour, which does not have scheduled stops in Westchester and Fairfield County, will highlight the brand’s styles, including its Commuter Pant, along with current and new products.
“As we further explore our direct-to-consumer retail efforts, pop-up executions allow Rhone to gain deeper insight by immersing the brand in our key markets,” said Rhone co-founder and CEO Nate Checketts. “By partnering with likeminded industry leaders, our team can focus on our core mission: delivering best-in-class product.”