Salsa Fresca Mexican Grill, a popular chain of restaurants in New York and Connecticut, plans to bring its fast-casual concept to the road.
The eatery announced that it will launch a new food truck program. The truck will be brought onsite at special events in New York and Connecticut and will also be available for private events.
“Our fresh, never-frozen ingredients have always been a big factor in our success and popularity,” said Marc Miles, co-founder of Salsa Fresca Mexican Grill. “We’ve seen tremendous excitement around every new location, and the popular food truck trend gives us another opportunity to serve built-up demand in many other locations and at special events throughout Connecticut and New York.”
The food truck will carry a selection of Salsa Fresca’s offerings, including tacos, burrito bowls and nachos.
The news follows the chain’s announcement of plans to franchise its brand, with a goal of creating 100 new stores in the next five years.