As part of its global Schwarzkopf Million Chances initiative, Henkel in Stamford has announced an alliance between the company’s Schwarzkopf brand and the National Breast Cancer Foundation (NBCF). To kick off the partnership, Henkel presented the foundation with a donation of $10,000 and it will conduct a series of events throughout the year to raise awareness and funds for breast cancer research.
On a global scale, Schwarzkopf works with nonprofit organizations, aiding girls and women around the world by helping them build successful personal and professional futures. In North America, the Schwarzkopf team chose National Breast Cancer Foundation as its preferred partner for 2018. The foundation’s mission is to help women by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.
“We’re pleased to introduce the North American portion of our global Schwarzkopf Million Chances campaign,” said Xenia Barth, vice president of marketing for Henkel’s retail hair brands, including Schwarzkopf.
“We are proud to partner with the Schwarzkopf Million Chances initiative because it empowers women and girls around the world to build a successful personal and professional future,” said Janelle Hail, NBCF founder and CEO.