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September 17, 2019Cart

Business

by Westchester County Business Journal
by WCBJ

Heineken USA to launch summer promotional tour for Red Stripe beer

White Plains-based Heineken USA has announced a summer promotional tour to highlight its Red Stripe brand of Jamaican beer.

The tour will feature five Red Stripe-branded vans traveling along the Atlantic coastline, gulf shoreline and the Chicago shoreline from April through early September, with stops in the major cities along the respective routes. During these stops, residents will be invited to scan the vans with their smartphones for a chance to win prizes that include a trip to Jamaica and branded paddleboards, as well as Red Stripe merchandise and a $3 coupon to buy Red Stripe.

“Red Stripe gives any day at the shore an upgrade, allowing you to feel the good vibes,” said Tara Day, director of emerging brands at Heineken USA. “We’re excited to kick off the tour and bring the spirit synonymous with Jamaica’s number one beer to a shoreline near you.”