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October 13, 2019Cart

Business

by Westchester County Business Journal
by WCBJ

PepsiCo’s Mountain Dew to offer new Sweet Lightning drink exclusively at KFC

The swaggering fictional spokesman Sweet meets with Colonel Sanders in a new KFC television commercial.

PepsiCo’s Mountain Dew brand will roll out a new soft drink called Sweet Lightning that will be available exclusively at KFC restaurants across the nation beginning on July 1.

Promoted as “an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors,” this will be the first exclusive beverage to be offered at KFC locations and the second time that Mountain Dew has created a restaurant-exclusive drink – the brand debuted Baja Blast at KFC’s sister restaurant, Taco Bell, in 2004.

Mountain Dew and KFC collaborated on the drink in order to create a taste that complemented KFC’s Original Recipe fried chicken. To promote Sweet Lightning, an advertising campaign featuring a swaggering fictional spokesman named Sweet who will appear in commercials with KFC’s iconic Colonel Sanders.

“To come together on an exclusive product – Sweet Lightning – is a thrill, and we look forward to delighting our customers’ taste buds and pushing the envelope on creativity,” said Nicole Portwood, vice president of marketing for Mountain Dew.