NOBULL, a footwear, apparel and accessory brand, is opening its first regional retail store on July 30 at The Westchester in White Plains.
The store spans approximately 2,000 square feet and will also feature products from Audible, the spoken word entertainment division of Amazon. Shoppers will be able to receive a 30-day free trial of Audible.
The Westchester location is the third retail outlet for NOBULL, which has stores in the Soho section of Manhattan and in Boston. The company was founded four years ago by former Boston-based Reebok executives Michael Schaeffer and Marcus Wilson.
“We are thrilled to team up with NOBULL starting at The Westchester,” said Zachary Beloff, national director of business development for Simon Property Group. “We are confident that the athletic brand will be an incredible addition to the already robust collection of digital first brands at The Westchester including Peloton, Hope and Henry, Casper, Bonobos, UNTUCKit and Shinola.”