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July 19, 2019Cart

Business

by Westchester County Business Journal
by WCBJ

PepsiCo’s Gatorade brand unveils Bolt24 sports drink line

PepsiCo’s Gatorade brand has launched Bolt24, a low-calorie sports drink line.

The line is debuting with three flavors – Mixed Berry, Tropical Mango and Watermelon Strawberry – and is promoted as containing 80 calories and 100% of the daily value for Vitamins A and C. The product also includes Vitamins B3, B5 and B6, along with electrolytes from watermelon and sea salt, and it is not made with artificial sweeteners or flavors.

Bolt24 is being rolled out with a suggested retail price is $2.19 for each 16.9 oz bottle. The product has already snagged Amazon’s #1 New Release spot in the e-commerce site’s Sports Drinking Water category.